{"id":2126507,"date":"2024-10-16T12:37:46","date_gmt":"2024-10-16T12:37:46","guid":{"rendered":"https:\/\/banffnationalpark.com\/?p=2126507"},"modified":"2024-10-16T12:37:48","modified_gmt":"2024-10-16T12:37:48","slug":"the-casino-of-the-rockies-makeover-how-what-why","status":"publish","type":"post","link":"https:\/\/banffnationalpark.com\/the-casino-of-the-rockies-makeover-how-what-why\/","title":{"rendered":"The Casino of the Rockies Makeover: How, What & Why?"},"content":{"rendered":"\n

The Casino of the Rockies is a small and largely inconsequential casino in the grand scheme of things. It is small, has no reputation for large scale events, has no famous patrons and is populated largely by slot machines and terminals that were made during the Pierre Trudeau administration<\/a>. So why are we writing an article about it?<\/p>\n\n\n\n

Because, the casino\u2019s recent renovation and rebranding is indicative of a war that is currently waging in the casino industry: online vs land-based venues. For years the former has been winning easily, with customers being able to take their pick of exceptional games at the sites listed on casino.org\/Canada\/alberta\/<\/a>, comparison sites list all of the regulated providers in one place, making it easy for players to find trusted providers.<\/p>\n\n\n\n

Land-based casinos, just like land-based retailers simply cannot compete with the variety and price points offered by their online counterparts. What they can do however, is maximize their area of strength which is the experience that they can offer customers.<\/p>\n\n\n\n

In this article we take a look at the steps that the Casino of the Rockies has taken to realize this and hypothesis as to whether or not it\u2019s a strategy that could finally start to wrestle back control from the remote sector.<\/p>\n\n\n\n

The Casino of the Rockies Makeover Explained<\/h2>\n\n\n\n

Situated in Cranbook in British Columbia, this casino has always been a destination visit as it is seen as a gateway to the Rock Mountains. In decades gone by however, the casino has been largely unloved by owners who have been content to rely on the venue\u2019s location and relative lack of competition as a means of maximizing profits.<\/p>\n\n\n\n

The rise of online gambling though has posed an existential threat to the existence of the casino, prompting the owners to employ the services of I-5 Design Build<\/a> to renovate the premises. The renovation and remodeling of the site has vastly improved the customer experience.<\/p>\n\n\n\n

Not only is there a fresher and cleaner vibe to the casino, but the furnishings and d\u00e9cor have been chosen in a way that accentuates the building\u2019s USP, that it is located in the famous Rocky Mountains.<\/p>\n\n\n\n

Rather than looking cigarette stained and basic, the Casino of the Rockies<\/a> now looks like a homely gateway to the famous natural mountain range and, most importantly, like somewhere that people will want to spend time in.<\/p>\n\n\n\n